Your next management appointment is fundamental

Your next management appointment is fundamental. Why ? Any managerial appointment is a financial investment towards the future Great Leadership ...

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Talking Respect

In this episode, Asra speaks openly of her transition from her secure role as a Managing Director to becoming an entrepreneur...

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How are leaders today leading with authenticity?

'Introducing Asra Abdulaziz joining us from United Kingdom to talk about leadership and Leadership ...

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Hybrid working : it’s time to test your agility

Pre-Covid 19, working at the physical workplace was the norm with 99% expecting to be there on a daily basis, while today more than 50% expect to spend their time remotely.

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Saying thank you at work

Saying “Thank you” and “Please” in a meaningful way are one of the first few things we teach our children

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Burnout, our role as leaders

With a permanent push to over-achieving, over-performing, over-working fueled by both the perception that pushing our limits in unprecedented ways

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ASRA ABDULAZIZ WAS INVITED TO THE BRAND CALLED YOU ON JAN 14, 2021

‘The Brand Called You’ is a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom ...

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How do you Brainstorm?

As we keep evolving in an uncertain world, the need of permanent creativity and agility made brainstorming a technique that we cannot do without. As a reminder, brainstorming is a situation

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Great successes come from having the freedom to fail

Quite often we hear, don’t be afraid to fail, be afraid of not trying.  It’s about getting out there and doing it.

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How to plan ahead and make decisions during uncertain times ?

For the last weeks, a lot of us have been operating on a day to day basis. One step at a time, waiting to hear back from our respective

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