Behind the Façade: The Hidden Costs of Inauthenticity in the Workplace

In this video, we shed light on the emotional, mental, and professional challenges that stem from not ...

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Talking Respect

In this episode, Asra speaks openly of her transition from her secure role as a Managing Director to becoming an entrepreneur...

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How are leaders today leading with authenticity?

'Introducing Asra Abdulaziz joining us from United Kingdom to talk about leadership and Leadership ...

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Burnout, our role as leaders

With a permanent push to over-achieving, over-performing, over-working fueled by both the perception that pushing our limits in unprecedented ways

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ASRA ABDULAZIZ WAS INVITED TO THE BRAND CALLED YOU ON JAN 14, 2021

‘The Brand Called You’ is a platform that brings you Leadership Lessons, Knowledge, Experience and Wisdom ...

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How do you Brainstorm?

As we keep evolving in an uncertain world, the need of permanent creativity and agility made brainstorming a technique that we cannot do without. As a reminder, brainstorming is a situation

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Today, I wanted to talk to you about rethinking stress and trying to manage it. The first thing to bear in mind is that stress is a paradox...

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The Mini-Me syndrome : How aware are you of this blind spot  ?

While for some of you Mini-Me might resonate with the name of the character played by Verne Troyer in the movie Austin Powers ...

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Dear Risers, while this might sound counter intuitive to some of you that consider that their priority is to first manage the business ...

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Great successes come from having the freedom to fail

Quite often we hear, don’t be afraid to fail, be afraid of not trying.  It’s about getting out there and doing it.

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